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BIYAR

PACKAGING DESIGN / ART DIRECTION

BIYAR IS A PERFUME PACKAGING AND ART DIRECTION PROJECT BUILT AROUND A CONFIDENT HUMAN PRESENCE. THE AIM IS TO GIVE THE FRAGRANCE A VISUAL IDENTITY THAT FEELS PERSONAL, WITH THE PRODUCT RECOGNISABLE ALONGSIDE THE MODEL.

THE PACKAGING BALANCES A CLEAR BOTTLE WITH WARM GOLD-TONED DETAILS. THE CAMPAIGN BRINGS THE PERFUME CLOSE TO THE MODEL'S FACE, USING PALE NAILS, NATURAL SKIN TEXTURE, AND RESTRAINED STYLING TO CONNECT PRODUCT AND PORTRAIT WITHOUT COMPETING FOR ATTENTION.

THE WORK COMBINES PERFUME PACKAGING WITH CAMPAIGN ART DIRECTION. CLOSE VIEWS EMPHASISE THE BOTTLE'S TRANSPARENCY, METALLIC ACCENTS, AND RELATIONSHIP TO THE PORTRAIT. A CONSISTENT PRODUCT-AND-PERSON DIRECTION GIVES THE FRAGRANCE A PERSONAL PRESENCE WITHOUT AN ELABORATE SET.