BONNY IS A BEAUTY PACKAGING AND ART DIRECTION PROJECT WITH A WARM, APPROACHABLE CHARACTER. THE AIM IS TO GIVE THE PRODUCT A RECOGNISABLE SHAPE AND A PERSONAL PRESENCE WITHOUT MAKING THE PACKAGING FEEL OVERDESIGNED.
THE PACKAGING DIRECTION USES A ROUNDED BOTTLE, PASTEL PINK CAP, AND WHITE BODY AS ITS MAIN IDENTIFIERS. SOFT COLOUR BLOCKS AND A RIBBED BASE ADD CONTRAST THROUGH COLOUR AND TEXTURE, KEEPING THE VISUAL LANGUAGE SIMPLE AND PRODUCT-FOCUSED.