PINK FREQUENCY IS A FASHION CAMPAIGN BUILT TO PRESENT CLOTHING AND ACCESSORIES AS ONE COHERENT LOOK. THE AIM IS TO GIVE THE STYLING A DISTINCT IDENTITY WHILE KEEPING BOTH THE SILHOUETTE AND THE SMALLER DETAILS EASY TO READ.
THE ART DIRECTION USES A TONAL PINK PALETTE TO CONNECT THE OUTFIT AND ACCESSORIES. WHITE FOOTWEAR AND A PALE SET PROVIDE CONTRAST, WHILE RELAXED POSING GIVES THE STYLING PERSONALITY WITHOUT DISTRACTING FROM THE PRODUCTS.