ROUGE THEORY IS AN EVERYDAY-RED LIPSTICK RANGE BUILT AROUND THREE SHADE DIRECTIONS: BRICK, CLASSIC RED, AND DEEP BERRY. THE BRIEF IS TO GIVE EACH SHADE A CLEAR IDENTITY WITHIN ONE COHESIVE RANGE.
CONSISTENT BLACK PACKAGING BRINGS THE PRODUCTS TOGETHER, BUT SIMILAR CASES CAN MAKE THE SHADES DIFFICULT TO TELL APART. THE DESIGN CHALLENGE IS TO MAKE THAT DIFFERENCE VISIBLE WITHOUT CLUTTERING THE PACKAGING.