VIRID IS A PACKAGING AND 3D VISUALISATION PROJECT CENTRED ON A CYLINDRICAL CONTAINER. THE AIM IS TO CREATE A DISTINCT PRODUCT IDENTITY THROUGH SILHOUETTE, COLOUR, AND MATERIAL, WITHOUT DEPENDING ON AN EXCESS OF GRAPHICS OR DECORATION.
A WHITE-TO-BLUE GRADIENT DEFINES THE BODY, WHILE A METALLIC GOLD CAP ADDS A WARM CONTRAST. CONTROLLED LIGHT SEPARATES THE SURFACES AND MAKES THE ROUNDED PROPORTIONS LEGIBLE. A PALE GRAY SETTING KEEPS ATTENTION ON THE PACKAGING RATHER THAN THE SURROUNDING SCENE.